Our History

Founded in 2015, NDUO is headquartered in Tbilisi, Georgia. As a city fast becoming one of the alternative fashion capitals of the world, NDUO Co-Founder Natuka Karkashadze and Creative Director Anum Bashir find the brand’s hometown to be wildy inspiring, fusing their individual love for minimal yet eclectic fashion with a vintage/ gender neutral appeal. Years on, the NDUO language and DNA are steeped in a carefully curated color and design palette which is exclusively tailored for that effortless woman on the go. Each piece tells a unique story told by Karkashadze and Bashir (two working mothers and fashion enthusiasts who embarked on a deep and meaningful friendship years ago when Bashir was on vacation visiting the capital).